Videos have become an essential part of content marketing. With the proliferation of video cameras and smartphones, almost everyone can create and share videos on social media. The web is overflowing with videos on various platforms.
YouTube, for instance, has more than 1 billion users. And Facebook is experimenting with auto-playing videos in news feeds.
Marketers are adopting video because it’s effective at engaging audiences. Video content can increase audience engagement with your brand, leading to increased sales.
Video can also provide an SEO advantage. Let’s explore how.
Creating Videos For Search Engine Optimization And Winning Customers
Having a good strategy while creating videos goes beyond just making videos. These days, anyone can record videos for anything. Due to the proliferation of good cameras with microphones built-in, almost everyone has access to creating videos.
But not everyone can create videos that rank in searches.
With the following information, you could easily reach higher ranks in the searches without breaking a sweat, knowing what makes your video dearer to the search algorithm or audience:
Keywords
In order to improve your SEO, use keywords in the title, description, tags, and URL of your video. But ensure that you don’t go overboard with them since that can put off the viewers.
While trying 3-5 keywords per video is best, don’t spread your focus too thin. If you include ten keywords per video, chances are you won’t optimize your video for those keywords properly.
Title
The title of your video should be easy to remember and contain relevant keywords. And while you don’t need to emphasize the keywords in your title too heavily, keeping it to 4 or 5 keywords generally makes sense.
For example, if your video’s focus is “How to start a blog,” your title could be something like “How to start a blog in 4 easy steps.”
Description
The description of your video should describe what the video is about. If you want to maximize your SEO, you should include your keywords in your description.
For example, if your video’s main goal is “to learn how to start a blog,” keep its description short and sharp.
Tags
Tags give you another opportunity to include your target keywords.
However, don’t go crazy with tags. If you have 20 tags, your video won’t be optimized properly.
Length
The length of your videos needs to reflect the type of content you’re trying to convey. The ideal length for a video is 1 minute and 45 seconds, which is enough time for an average viewer to delve into and understand the message you’re trying to convey.
And if you’re trying to convey more information, make a video online free of cost of around 2 minutes that would be more suitable.
URL
The URL of your video should reflect the title of your video. It doesn’t necessarily need to be the exact title of the video, but it should be close to it and contain your keywords.
For example, if your video’s URL is “how-to-start-a-blog”, then you’re off to a good start.
The structure of your URL should also contain a few relevant keywords. For example, if your video covers a topic like “how to start a YouTube blog,” you could structure your URL as “how-to-start-youtube-blog”.
Thumbnail
Your thumbnail should be clear, attractive, and relevant to your video. Ideally, your thumbnail should be colorful and interesting to entice people to watch your video.
Adding your targeted keywords in a thumbnail describing the video will help more people find it.
Titles
Your titles should be short but informative. They shouldn’t contain any links but may include your targeted keywords.
For example, if your video is about “How to start a blog,” then your first post could be “How to start a blog in 4 easy steps.”
Embedding
You should also embed your video on your website in addition to optimizing the title, description, keywords, and tags.
Videos are easy to embed and only take a few seconds to do. Embedding your videos on your website and on other platforms (such as YouTube and Facebook) will improve your SEO as well as help you reach more potential customers.
Edit Your Videos For SEO
There are many ways to edit videos for SEO. Here are three methods:
- Use video editing software
- Use video editing tools online
- Use a video editor on a computer or mobile device with internet access
Make Use of Video Editing Software
Some popular video editing software programs are the ones included with the operating system itself.
These programs are versatile and can be used to edit videos for SEO and other purposes, such as creating videos for marketing or storytelling purposes.
Many of these programs have tutorials that can help users learn how to make videos that are SEO-friendly.
Use Online Video Editing Tools
You can create slideshow videos online for free using a plethora of online video editing applications. Many online video editing tools offer features that can be used to optimize videos for SEO purposes.
Some of these services offer free trial periods, so it is worth trying out a few to see which one works best for you.
Make Use of A Video Editor on A Computer or Mobile Device that Has Internet Access
In case you do not have access to any of the video editing software or online tools mentioned above, you can try using a video editor on your mobile device with internet access. These editors are part of the camera or gallery of the mobile.
Explore your mobile phone for an editor if you don’t have access to any other editor. These editors are versatile and can be used to create videos for SEO purposes as well as for other purposes, such as creating videos for marketing or storytelling purposes.
Conclusion
There are many ways to edit videos for SEO purposes. You can follow the guide and get the best results with video content marketing. Just make sure that you find a video editor that is suitable for your needs and offers the features you need so you can use it to optimize videos for SEO.
