Video technology has witnessed tremendous growth with little or no prospect of a slowdown as of 2021. As a result, many individuals desire an immersive video experience, as exemplified by the fact that about 82% of consumers (in the US) have at least one web device, while 60% of grownups stream content on smart devices. A few established names in the streaming realm include Netflix, HULU, Discovery Plus, etc.
Statistics reveal approximately 17.1 million households in the UK have a subscription to Netflix. At the same time, a noticeable amount of kiwi documentary bingers subscribe to a VPN platform to unblock channel 4 in NZ.
Technological improvements continue to affect service providers, operators, organizations, and customers as the streaming market expands. Streaming Platforms offer experiences and content to consumers at hyper-speed and with enhanced efficiency.
Let’s examine the 8 notable streaming innovations and technology in this article.
8 Best Streaming Advances & Technologies
We’ll begin by talking about the four most intriguing streaming inventions that aim to provide viewers with a high-quality experience.
1. Simultaneous Watching
The outbreak in 2020–21 has prompted a rise in “Synchronized Viewing,” this most extraordinary communal watching phenomenon in which spectators interact with one another while further concurrently visualizing identical content.
Synchronized watching initially gained prominence via social networking sites but, after a while, surged when consumers missed the chance to communicate in person. Twitch and Disney+ are the only services that support synchronized streaming (natively), although many third-party apps provide limited support for this feature.
While engaging in synchronized viewing entails logging into the native app, wherein simultaneous viewers may be restricted, its advantage to most subscribers is the new interactive communal experience. In addition, the advantage of streaming services includes decreased infringement.
2. Deployment of 5G technology
As 5G becomes mainstream internationally, the onus of delivering superior entertainment is lifted from OTT & streaming platforms, which are actively looking for low-latency streaming opportunities both from developers and users. As a result, nobody will ever experience the awful stuttering sign owing to faster broadband internet, virtualized per-title coding technologies, and improved algorithms.
3. 4k+ Headgear Experience
Increasing appetite for 4K quality devices has outpaced content suppliers in the market. As a result, in 2021, large consumer equipment firms began selling 4K-compatible headgear at far more reasonable pricing. While it’s too early to tell if 8K headgear will be viable or even of top quality, the prospect of more high-definition gadgets is interesting for developers and users.
Back-end technology is necessary to facilitate the transmission of 8K grade content today. The success of 4K+ devices was possible due to the deployment of technologies like VVC and LCEVC.
4. Content Definition Upscaling
A new Statista survey indicates that in 2019, 99.8% of all television purchases globally were in HD or higher. Nevertheless, only in the last decade has HD & elevated content become accessible; previously, SD was the only possibility. With our considerably superior quality gadget, the preponderance of Ott services nowadays provides an obsolete range.
They are utilizing tech such as Super Resolution, and subscription sites such as Hulu and Netflix routinely synth media to address the quality gap & improve user experience via minimizing “ambient noise” for regular users.
This methodology represents the most popular method of data augmentation, in which a low-resolution visual is upgraded using a functional form that anticipates a high-resolution image by correlating similar low-resolution images. You can also check out technology role in the entertainment industry.
Now let’s look at 4 Advances in streaming that enhance service quality.
1. Technology Advances in Dynamic Ad Insertion (DAI)
Ad inclusions have been adjustable since approximately a decade ago when YouTube began operating as an AVoD site. DAI is not a novel concept in tech or the video market. Nevertheless, the novelties in DAI are in extremely low latency and personalisation, which are both significantly influenced by AI embedded through every component of the DAI process.
The most contemporary DAI deployments leverage consumer data more efficiently to serve adverts pertinent to the user and the media consumed. Regarding latency, DAIs that use practical encoding algorithms work better since they don’t hinder the viewing experience via stuttering or reduced resolutions.
2. Providing Context Adaptive Content Delivery (CAD)
The objective of CAD is to deliver the best end-user experience possible. The most common method includes utilizing an ABR ramp, wherein content is condensed (encrypted) and transmitted only at the highest precision at a predetermined bandwidth expense. The various technologies employing ABR throughout their processes make up the streaming breakthroughs in this domain.
Emerging codecs (such as AV1 and VVC) or cloud-based per-title/per-scene/per-shoot encode that can tailor denoising methods to delivered content types or the exact images or sequencing within one kind of content are characteristics of this type of tech.
3. Realistic experience utilizing Atmos and Dolby Vision
Thru the evolution of audio system technologies and products, Dolby has always been at the forefront of producing interactive experiences. Through strengthening sonic depth & incorporating spatial intelligence, Dolby Atmos raises stereo audio to another level and offers a comprehensive listening experience. In addition, Dolby Vision enables your video to display a greater spectrum of colors, dimensions, sharpness, and clarity, enhancing the impression that you’re within the video you are observing.
4. Leveraging SMPTE 2110 to Make Broadcasting Online
The intake and dissemination of broadcast content have a long history. However, the broadcast business presently trails considerably behind the leading OTT players. The Society of Motion Picture and Television Engineers (SMPTE) advances the latest rear technology to enable video transmission via IP to comply with the speed and quality of current OTT distribution operations.
SMPTE ST 2110, a most contemporary collection of standards, provides more options than SDI interconnection by specifying how and where to deliver condensed and uncompressed audio and video data.
Media technology is regularly expanding to keep up with both consumer demand as well as the creativity of rivals. The emergence of novel virtual (video-based) socialization, the rapid evolution of content distribution workflows, and the emergence of platforms that transmit the highest concentration to any device at unlimited bandwidth are all major trends.
We enthusiastically anticipate the next wave of streaming breakthroughs, whether these entail improved AR/VR/3D streaming experiences, quicker connections, or something that is yet incomprehensible.