Holidays are the best time to promote your company, services, and products that you manufacture. There are a lot of ways to get a new target audience, increase conversion and improve sales. In this article, you will know about the best 6 thanksgiving marketing ideas and methods to promote small businesses on holidays.
Why Are Holidays — The Best Time?
During holidays, people always look for presents for their friends and relatives. Thus, business owners may be interested in B2B discount offers. For this reason, holidays — are the best time to promote your company or brand. Let us look at the most effective ways to achieve this goal.
1. Advertise And Sale On Instagram
You should collaborate with bloggers. They have a wide audience, where every person might become a part of your target audience. Tips for an effective promotion that will bring you new customers:
- Have a big discount
Think about products or services that will be interesting to your clients during the holiday season. Make a lower price to them for the fest period. Tell about this your customers through famous bloggers.
- Use hashtags
Write a publication that contains information about discounts or promotions. Do not forget to mark it with hashtags. They must contain thematic phrases related to the holiday.
- Make a post with some useful information
It is a free and effective way to reach new clients. You can write up-to-date recipes for holiday dishes, gift-wrapping methods, and unique ideas for presents.
Instagram is a powerful instrument to promote small businesses. You should actively develop the account to attract more customers.
2. Thank You Campaign To Clients
This is especially important on Thanksgiving Day. However, do not neglect gratitude on other holidays. The best ways to say thank you to your customers are the next:
- Email letter
You could write to them after they received an order. The letter could include a survey about whether they enjoyed the goods and/or services.
- Postcard to order
Congratulate the customer by placing a greeting card in the product box. You could also include sweeties in the order. They will be pleased to receive such attention.
- Reply to feedback
If a client marked the company on social networks and wrote a review, it is worth responding to him/her with words of gratitude for it.
Customers value feedback and personal attention. Keep in touch with each client to make them pleased and loyal.
3. New Thematic Products
One of the best ways to promote the company on holidays is to create a product or service related to the special occasion. You can also make a discount on this offer. It will increase sales because a reduced price always attracts buyers.
A famous tendency is to propose such goods as presents. Write a detailed description, and tell about the suitability of it being a gift for beloved people. You should create a list of the product advantages and how they can be valuable to the customers.
4. Help People in Need
Most consumers prefer companies that they associate with their values. Some of them will not pay attention to big discounts and promotions but will become more loyal if they find out that you are involved in charity
You should help the needy and tell customers about them. Popular kinds of charity:
- Dinner for the homeless people
It is especially true during the cold season. Set up a tent or rent a room to organise a lunch for homeless.
- Holiday for orphans
Children who grow up without parents need care and positive emotions. You could organize a small party for them with animators, contests, sweets, gifts, etc.
- Help animals shelters
You can buy food for cats and dogs that live in shelters. Some companies purchase pet toys and medicines.
If you have a limited budget and there is no way to help on your own, you can attract investors or organize «special offers». For example, tell customers that when they buy a certain product, a percentage of the sale will be used for charitable purposes.
5. Free Gifts
On the occasion of the holiday, you can make some products free. For example, offer the most popular products as a gift. It will help increase conversions and attract new customers.
You can also create a proposal like «Buy one and get a second free». It works on a subconscious level. A person wants to buy a product from you because he pays less and gets more.
6. Increase The Conversion Of the Website
Site traffic depends on content. Use keywords – phrases that customers write when they look for goods or services. Keywords will help raise the website to the top of browser search results. You can use them in blogs or descriptions of products.
Another way to increase the conversion of your website — share the link on social networks. Write it in the info of the company on Instagram, Facebook, or another platform. Do not forget, users dislike the site loading slowly. Think about increasing its throughput.
The earlier you launch an advertising campaign and offer discounts to customers, the greater the chance to increase conversion and profit. Keep in mind, that before the holidays, competition increases several times, so you should pay special attention to promotions.
Analyse what sets you apart from your competitors and focus on that. We recommend using several methods in combination to achieve maximum results. Feast Days are a great chance to advertise your business and increase sales!