How To Do A Kickstarter Pre-Launch?

In the realm of crowdfunding, where entrepreneurs seek the support of the masses to bring their innovative ideas to life, the pre-launch phase of a Kickstarter campaign holds paramount importance. During this critical period, entrepreneurs lay the foundation for a successful campaign, enticing backers and building anticipation for their projects. 

However, navigating the intricacies of a Kickstarter pre-launch requires meticulous planning and strategic execution. This article provides a comprehensive guide on effectively conducting a Kickstarter pre-launch. Entrepreneurs can define their path to success by setting clear goals and objectives. 

A strong email list and social media following allows effective communication and outreach. Creating compelling and informative content captures the attention of potential backers. Engaging with the audience and building relationships establishes trust and credibility. 

A well-executed launch strategy ensures a smooth transition into the actual campaign. Mastering these techniques will empower entrepreneurs to maximize their chances of achieving crowdfunding success.

Key Takeaways

  • Clear goals and objectives are essential for a successful pre-launch.
  • Building a strong email list and social media following is important.
  • Compelling and informative content captures potential backers’ attention.
  • Engaging with the audience and building relationships is crucial.

Set Clear Goals And Objectives

Setting clear goals and objectives is essential for a successful Kickstarter pre-launch campaign. It provides a structured framework that enables the campaign organizers to effectively plan and execute their marketing strategies and engage potential backers. 

By setting milestones and tracking progress, organizers can establish specific targets to work towards and measure the success of their efforts. This allows them to stay focused and motivated, as they can see their progress and make necessary adjustments along the way.

Clear goals also help in prioritizing tasks and allocating resources effectively. Having well-defined objectives ensures the campaign team is aligned and working towards a common purpose. By setting clear goals and objectives, campaign organizers can establish a roadmap for success and maximize their chances of achieving their desired outcomes.

Build A Strong Email List And Social Media Following

Developing a robust email list and cultivating a substantial social media following are pivotal steps in preparing for the release of a crowdfunding campaign.

One of the things you should know is that a robust email list lets creators directly reach potential backers, informing them about the campaign’s progress and enticing them to contribute. Lead generation techniques such as offering exclusive content or freebies can be employed to build such a list.

Similarly, collaborating with influencers in the niche can help expand the campaign’s reach and attract a wider audience. These collaborations are vital because they allow creators to tap into the influencers’ established fan base and leverage their credibility.

Moreover, social media platforms provide an ideal avenue for engaging with potential backers, creating a sense of community, and generating excitement around the upcoming campaign. By consistently sharing updates, behind-the-scenes content, and interacting with followers, creators can build anticipation and foster a supportive online community.

Create Compelling And Informative Content

Crafting engaging and informative content is crucial for capturing the attention of potential backers, as studies have shown that campaigns with well-crafted content receive 35% more contributions on average (Source: Forbes). 

To ensure your Kickstarter pre-launch is successful, developing a content calendar that outlines the topics and formats you will use to engage your audience is essential. This calendar will help you stay organized and consistent in delivering your message. 

Incorporating storytelling techniques into your content can make it more compelling and memorable. By telling a story that resonates with your audience, you can create an emotional connection and increase their likelihood of supporting your campaign. 

Whether through blog posts, videos, or social media updates, your content should provide valuable information and evoke excitement about your project. By developing a strong content strategy, you can effectively communicate your message and generate interest in your Kickstarter campaign.

Engage With Your Audience And Build Relationships

Engaging with your audience and fostering relationships is essential for establishing a strong foundation of support and loyalty for your campaign. By actively interacting with your audience, you can create a sense of community and build lasting relationships that will be beneficial during your Kickstarter pre-launch.

Here are four key strategies to effectively engage with your audience and build meaningful relationships:

  • Social media presence: Utilize platforms like Facebook, Instagram, and Twitter to connect with your audience, share updates, and respond promptly to their comments and messages.
  • Live Q&A sessions: Host live question and answer sessions on platforms like YouTube or Facebook Live to directly engage with your audience, address their concerns, and provide valuable insights.
  • Personalized communication: Respond to individual comments, emails, and messages in a timely manner, showing genuine interest and appreciation for your audience’s support.
  • Collaboration opportunities: Partner with influencers or creators to expand your reach and tap into new audiences, fostering a sense of community and shared goals.

Plan And Execute A Successful Launch Strategy

Executing a well-planned launch strategy is akin to the precise coordination of a symphony, where each element, from timing to marketing tactics, harmoniously works together to create a captivating and successful Kickstarter campaign.

To ensure a smooth and successful launch, it is crucial to develop a timeline that outlines the steps and milestones leading up to the campaign’s launch date.

This timeline should include tasks such as:

  • Building a compelling campaign page
  • Creating engaging promotional materials
  • Coordinating social media and email marketing efforts

Conducting a thorough evaluation of crowdfunding platforms is essential to select the most suitable one for the campaign. Factors to consider include platform fees, reach and visibility, campaign management tools, and success rates.


You can effectively carry out a Kickstarter pre-launch by setting clear goals and objectives, building a strong email list and social media following, creating compelling and informative content, engaging with your audience, and planning and executing a successful launch strategy.

This strategic approach will ensure that your campaign garners attention and support, ultimately achieving its funding goals. By implementing these steps, you will be well on your way to a successful Kickstarter pre-launch that evokes your audience’s excitement, trust, and engagement.

David Huner
David Huner
David Huner is a tech lover. After completing his graduation from the University Of Phoenix, he started gather his knowledge mostly on latest technologies that keeps his life smart and cool. Now he wants to spread his knowledge with people who loves technologies.

Similar Articles



Please enter your comment!
Please enter your name here

Most Popular